![]() ![]() ![]() Users will now be prompted to opt in or opt out of tracking when they first open an app. To date, apps have been free to track iPhone users automatically and build up hefty advertising profiles based on what apps they use or websites they visit unless people go to the effort of opting out to keep their data and behaviours walled off and separate inside each app. The App Tracking Transparency feature will force apps to ask permission before tracking users across apps and websites with their unique advertising ID. ![]() The iOS 14.5 update includes a range of software tweaks, but the biggest change is a new privacy feature that could cost companies like Facebook. The mention was in a footnote in a media release about a new product called AirTags - more on that below.Īpple had previously been vague on the update date, only hinting that it would be available in the US spring. Apple held a virtual event overnight to spruik the company's new products, quietly slipping in a notice about a software update due to roll out next week. ![]()
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